Marketing
It takes more than a better mousetrap.
Inventors contacting InventSAI always want to jump directly to Marketing. It's only natural to picture your invention on the shelves of stores, selling like hot cakes all across America. Unfortunately, it takes work and some time. America's greatest inventor, Thomas Edison, sums it up this way: "Inventing is 1% Inspiration and 99% Perspiration!"
The secret to marketing an invention is that there is no secret. No one has a "crystal ball" that predicts the future. For an invention to have a chance at commercial success, it needs to be patentable, technically feasible and be able to economically fill a need in the marketplace. In simple terms, when an invention is ready for marketing, the object is: 1) Make the invention; and 2) Sell the invention. There are many ways that can be done.
InventSAI customizes Marketing Plans to meet the unique needs of each individual inventor. These plans are implemented by Montgomery IP Associates' marketing firm, Ad-Gen. Some of the services available are: Direct Marketing, News Releases, Color Brochures, Web Site Design and Web Hosting, 3-D Modeling, CD Presentations, Trade Show Attendance, Representation, Licensing, Business Planning, Negotiations and more. SAI has the experience and the expertise to custom—fit a Marketing Campaign to fit your needs.