
A trademark lawyer can assist clients in choosing a product slogan or trademark slogan. They can also assist with a trademark search and discuss the results found from such a search. A trademark lawyer has special training and can draft a trademark application with a greater chance of getting it approved and being able to register a trademark.

Choose a trademark lawyer who comes from a reputable law firm. It may also be wise to choose a lawyer who has some specialized training in the particular field in which you are in or getting a product trademark in. For example, a software company may want to choose a trademark lawyer who is familiar with technical complex products and can appropriately describe software in a trademark application. A good trademark lawyer will keep you informed of all proceedings.
A trademark lawyer can fail to trademark a product if that product is using too general. For instance, the terms cellophane and thermos are no longer protected under trademark law because they have become too generic and are not specific. If a trademark lawyer sought application for a trademark, it does not mean that trademark can ever not be lost or cancelled. If a franchisee uses the term without adequate supervision from an owner, a trademark can be cancelled.
Typical costs for a trademark lawyer is anywhere from $1,200 to $1,800 to register a trademark. This does not include the fees enacted by the USPTO itself. All together, with a trademark lawyer, costs for registering a trademark (including fees), is around $2,000.
A trademark lawyer is specially trained in the fine points of the law. One trademark lawyer protected the interests of his client, arguing that another company knowingly and fairly accurately copied a card game his client produced. The company accused of trademark infringement and copying the product lost the case. A trademark lawyer won the case for his client, but this may not have been possible if the client didn’t have a trademark lawyer to defend their trademark or speak on their behalf.