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Trademark Symbol

You see a little next to the price tag on licensed NBA clothing, NASCAR hats, and George Foreman grills, but what does the little TM mean? And is it really necessary for an item to have thesymbol near its name?

What IsTheTrademark Symbol?

The trademark symbol is used to provide notice that thepreceding mark is a trademark. This is different than a registered trademark (indicated by the R in a circle).TheTMonly lets people knowthatyou have claimed a product name without having the name federallyregistered. The federal registration symbol should only be used on goods or services that are the subject ofafederal trademark registration.

How Do I Make TheTrademark Symbol On A Computer?

TheTM symbolcan be created by pushing the optionbuttonand a 2 onaMaccomputer. The symbol can be made on a PCby holding down the Alt keyand thentyping thenumbers 0, 1, 5 and 3.

How Much Does It CostTo Register A Trademark Symbol?

Atrademark registrationgenerallycosts$325 to register a particular service or product. An example of your trademark must be included with the registration form to get a product trademarked. The United States Patent and Trademark Office may search to see if the proposed trademark symbol is currently being used. USPTO staff will review applications and see thatthesymbols fit certain guidelines.

What Are Some Reasons A Trademark May Not Be Approved?

A trademark symbol may not be approved if it is primarily a surname,ifit is merely functional,orifit is merely descriptive ordeceptivelydescriptive. Trademark symbols may also not be approved if they include the name of a living person,identify that person withouttheirconsent,or usethe U.S. flag.

Should You Always Use The Trademark Symbol Next To A Registered Product Name?

It is not required that an individual use a trademark symbol next to the product name. However, bynot including a symbolin your own graphics,you areopening yourself up to the possibility of allowing others to copy your logo. They can claim that the owner failed toproperlyidentify the logo as a registered trademarkbecause of the lack of asymbol, and these individuals can claimthatthey didnt knowit was trademark infringement.